From Water Words that Work
(click here to see pictures)
Not much aggravates me more than when big industries produce better environmental advertising and marketing materials than we do. Yes, they have more money, but that’s only part of the story. They also use more skill. Compare the big, beautiful smiling face gracing this advertisement from Dominion Power above, to this advertisement from NOAA, below:
Next time you whip out that digital camera to take some snaps of your field work, make sure you get in close and grab a few closeups of the participants’ faces!
Full entry here.
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