Polluted Runoff Message Tutorial

From Water Words that Work (http://waterwordsthatwork.com)

American Rivers has published a free package of communications research and a multimedia tutorial for developing effective messages related to polluted runoff (they call it stormwater). Here’s how they bill it:

Have you ever talked to a local leader and had their eyes glaze over when you began to talk about stormwater? When you say “LID,” what do people hear? If either of these questions interests you then you will benefit from the results of American Rivers’ research on how to develop a message about stormwater to prompt local leaders to take action for smarter stormwater solutions.

Click here to check out this useful resource.